2025 Toyota Land Cruiser: The Legend Returns with Hybrid Power

Toyota has officially announced the return of its legendary Land Cruiser to the North American market for 2025, reimagined as a more accessible yet still highly capable off-road SUV. This new iteration combines Toyota’s rich off-road heritage with modern hybrid technology and advanced features while maintaining the model’s core values of durability and reliability.

Hybrid Power and Performance

The 2025 Land Cruiser introduces Toyota’s i-FORCE MAX hybrid powertrain to the nameplate for the first time:

• 2.4-liter turbocharged four-cylinder engine paired with an electric motor
• Combined system output of 326 horsepower and 465 lb-ft of torque
• Eight-speed automatic transmission
• Standard full-time four-wheel drive with low range
• Estimated fuel economy of 27 mpg combined
• 6,000-pound maximum towing capacity

Off-Road Capability

True to its heritage, the new Land Cruiser maintains serious off-road credentials:

• Multi-Terrain Select system with various drive modes
• Crawl Control for precise low-speed maneuvering
• Downhill Assist Control
• Standard locking rear differential
• Available front stabilizer bar disconnect
• 8.7 inches of ground clearance
• Improved approach and departure angles

Heritage-Inspired Design

The exterior design pays homage to past Land Cruisers while incorporating modern elements:

• Round LED headlights reminiscent of classic models
• Retro-inspired grille design
• Clean, functional body lines
• Available heritage-inspired 18-inch wheels
• Two distinct design themes: Standard and 1958 Edition
• Functional hood vents and robust body cladding

Modern Interior and Technology

Inside, the Land Cruiser blends rugged utility with modern comfort:

• 12.3-inch digital instrument cluster
• 12.3-inch multimedia touchscreen
• Wireless Apple CarPlay and Android Auto
• Available premium audio system
• Water-resistant seating surfaces
• Flexible cargo area with tie-down points
• Available power-folding third row

Safety and Driver Assistance

Standard Toyota Safety Sense 3.0 includes:

• Pre-Collision System with Pedestrian Detection
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Departure Alert with Steering Assist
• Lane Tracing Assist
• Road Sign Assist
• Proactive Driving Assist
• Automatic High Beams

Trim Levels and Pricing

The 2025 Land Cruiser will be offered in three distinct grades:

• Land Cruiser 1958: Heritage-inspired design with retro styling elements
• Land Cruiser: Standard grade with comprehensive feature set
• Land Cruiser First Edition: Limited production launch model

Starting prices are expected to begin around $55,000, making the new Land Cruiser significantly more accessible than its predecessor, which last appeared in the US market in 2021 with a base price over $85,000.

Market Position

The 2025 Land Cruiser represents a strategic shift for Toyota, positioning the model to compete in the mid-size SUV segment while maintaining its legendary off-road capabilities. This new approach aims to make the Land Cruiser accessible to a broader range of customers while preserving the core attributes that have made it an icon for over 60 years.

The new Land Cruiser is scheduled to arrive at Toyota dealerships in spring 2024, marking an exciting new chapter in the nameplate’s storied history. With its combination of hybrid efficiency, genuine off-road capability, and modern technology, the 2025 Land Cruiser aims to appeal to both loyal enthusiasts and new customers seeking a capable and efficient adventure vehicle.

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Fun Fact: The 2025 Land Cruiser’s design team spent countless hours studying previous generations of the vehicle, particularly the FJ40 series from the 1960s, to ensure the new model would properly honor its heritage while moving the nameplate into the future.