Audi Set to Showcase Electric Future at Auto Shanghai 2025

Audi is gearing up to make a significant impact at Auto Shanghai 2025, where it will showcase its latest developments in electric mobility and unveil its strategy for the world’s largest automotive market. The German premium manufacturer is set to demonstrate how it’s adapting to and leading in China’s rapidly evolving electric vehicle landscape.

Strategic Focus on China

“Last year, we took key steps to secure future success in China together with our joint-venture partners FAW and SAIC,” stated Audi CEO Gernot Döllner. “As this important market develops further, our tailored models continue to grow in importance. At 2025 Auto Shanghai we are going to show that Audi delivers in China.”

New Brand Launch: AUDI

One of the most significant announcements is the introduction of AUDI, a new brand developed specifically for the Chinese market in collaboration with SAIC. This innovative partnership combines Audi’s traditional strengths with SAIC’s rapid innovation capabilities, creating a unique proposition for Chinese consumers.

The ambitious rollout plan includes:

• First production model launch in 2025
• A comprehensive lineup within three years, featuring:
  • A midsize class vehicle
  • An SUV
  • A large sedan

Balancing Electric and Conventional Powertrains

While pushing forward with electrification, Audi maintains a strategic approach to market demands. The company continues to build on its strong position in the conventional powertrain segment while accelerating its electric vehicle offerings. This dual-track strategy ensures Audi can meet diverse customer needs during the transition to electric mobility.

Production Excellence

The recently opened Audi FAW NEV Company Ltd. factory in Changchun represents a significant milestone in Audi’s Chinese operations. This state-of-the-art facility, which began operations at the end of 2024, showcases:

• Annual production capacity exceeding 150,000 vehicles
• Advanced digitalization and efficiency measures
• Industry-leading sustainability practices
• Production of PPE (Premium Platform Electric) based vehicles

Technology Leadership

At Auto Shanghai 2025, Audi will demonstrate its technological leadership through various innovations:

• Latest developments in the Premium Platform Electric (PPE)
• Advanced charging solutions
• Next-generation driver assistance systems
• Enhanced connectivity features for the Chinese market

Q4 e-tron: Leading the Electric SUV Segment

Among the highlights at Auto Shanghai 2025 will be the Audi Q4 e-tron, which exemplifies Audi’s commitment to accessible premium electric mobility. The Q4 40 e-tron, with its impressive range of up to 423 kilometers, showcases Audi’s expertise in combining luxury with efficiency.

Key features of the Q4 e-tron include:

• DC fast charging capability up to 165 kW
• Advanced MMI navigation plus system
• Spacious interior with premium materials
• Comprehensive driver assistance features
• Electric quattro all-wheel drive option

The Q4 e-tron’s presence at Auto Shanghai 2025 underscores Audi’s strategy of offering electric vehicles across all segments, making premium electric mobility accessible to a broader range of customers.

Market-Specific Solutions

Understanding that the Chinese market has unique requirements and preferences, Audi has developed market-specific solutions in several key areas:

• Tailored digital services and connectivity features
• China-specific user interface designs
• Enhanced backseat comfort and features
• Localized charging infrastructure solutions

Looking Ahead

Auto Shanghai 2025 represents more than just another auto show for Audi; it’s a platform to demonstrate the company’s commitment to the Chinese market and its vision for the future of mobility. With its combination of new electric vehicles, advanced technology, and market-specific solutions, Audi is positioning itself to maintain and strengthen its premium market position in China.

The exhibition will not only showcase Audi’s current capabilities but also provide a glimpse into the future of premium mobility in the world’s largest automotive market. As the transition to electric vehicles accelerates in China, Audi’s presence at Auto Shanghai 2025 will demonstrate how the brand is evolving to meet these changing market demands while maintaining its reputation for premium quality and innovation.