Editorial illustration of a luxury electric grand tourer representing Maserati Folgore price cuts

news June 20, 2026

Maserati's Folgore EV Price Cuts Are Too Big to Ignore

Maserati has refreshed the GranTurismo, GranCabrio, and Grecale, but the sharper story is the reported price reset on its electric Folgore models.

By Marcus Holloway

Maserati has given its GranTurismo, GranCabrio, and Grecale a 2027 update. The styling changes matter, the new interior details are nice, and the gas V6 versions get their own mechanical news. But the headline for EV watchers is simpler: Maserati appears to be cutting real money from its electric Folgore models.

Car and Driver reports the 2027 GranTurismo Folgore will start at $141,995 in the U.S., down from $199,690 for 2026. It also reports the GranCabrio Folgore will start at $152,195, down from $208,590. That is a roughly $57,000 year-over-year drop on each electric grand tourer.

For a brand that has spent the past few years trying to make “Folgore” mean more than just a badge on a low-volume luxury EV, that is not a small adjustment. It is a market correction with a trident on the nose.

What Maserati Officially Announced

Maserati’s June 18 press release covers the broader 2027 update for the GranTurismo, GranCabrio, and Grecale. The brand says the cars get a redesigned front end, updated lighting, new wheel choices, revised interiors, a new digital clock, a new PRND selector, and additional colours and trim options.

The combustion GranTurismo and GranCabrio Trofeo also get more bite. Maserati says the 3.0-litre Nettuno V6 is now rated at 590 PS, up 40 PS, with 650 Nm of torque. The GranTurismo Trofeo is listed with a top speed of more than 320 km/h.

The Folgore models do not become slow cars in the shadow of that V6 news. Maserati says the GranTurismo and GranCabrio Folgore use an 800-volt electric system, three motors, more than 1,200 hp installed, and 760 hp continuously delivered to the wheels. The GranTurismo Folgore is listed at 325 km/h, while Maserati calls the GranCabrio Folgore the fastest electric cabriolet on the road at 290 km/h.

That is still wild-company stuff. What changed is that Maserati is now trying to make the pricing look less detached from the rest of the luxury-EV market.

The Range Story Gets Better, Too

The updated Folgore models also get useful efficiency work.

On Maserati’s U.S. product page, the 2027 GranTurismo Folgore is listed with up to 233 miles of EPA-estimated range, subject to ongoing homologation. Maserati says that is 53 miles more than the 2026 model, helped by a new Wheel End Disconnect system that can decouple the front axle when all-wheel drive is not needed.

The 2027 GranCabrio Folgore gets a similar technical update, with Maserati listing up to 248 miles of EPA-estimated range, also subject to homologation. It keeps the same core appeal: a tri-motor, all-wheel-drive, 800-volt electric convertible with 751 hp, a MaxBoost output of 610 kW, 995 lb-ft of torque, and a claimed 0-60 mph time of 2.7 seconds.

Those are still not efficiency-car numbers. A Lucid buyer is not suddenly cross-shopping this because the spreadsheet got tidy. But extra range matters because Maserati’s original Folgore proposition always had one awkward question attached: why pay supercar money for an EV grand tourer with less range than many mainstream electric SUVs?

The 2027 answer is not perfect. It is at least more coherent.

Grecale Folgore Is Part of the Same Reset

The price pressure is not limited to the coupe and convertible.

CarsDirect reports the 2027 Grecale Folgore is being cut to $97,000 before destination, down $22,295 from the current price. Maserati’s official release says the Grecale Folgore continues with a 550-hp full-electric powertrain and improves range through aerodynamic refinements, new energy management, and more efficient tyres.

That Grecale move may matter more to real buyers than the GranTurismo headlines. A six-figure electric SUV from Maserati is still expensive, but a lower starting point puts it closer to performance luxury EV rivals instead of floating in its own lonely pricing orbit.

There is a catch, of course. Price cuts this large can create two reactions at once. They make the new model more tempting, and they make previous buyers wonder why the original sticker was so optimistic.

Why Maserati Had to Move

Maserati’s problem is not that the Folgore cars are boring. They are not. A silent, 800-volt, tri-motor Italian grand tourer is a genuinely interesting idea. The problem is that the luxury EV market has become much less forgiving.

EV demand has not disappeared, but the easy-money phase is over. Buyers have more choices, incentives have become less predictable, and expensive EVs now have to defend themselves against both traditional luxury cars and cheaper electric performance models. At the same time, depreciation anxiety is especially brutal in the high-end EV space.

That is a rough place for Maserati to be. The Folgore cars are emotional, stylish, and technically serious, but they were never going to win the market by range-per-dollar logic. At nearly $200,000, the GranTurismo Folgore had to convince buyers they wanted a Maserati EV specifically, not just an electric grand tourer. At roughly $142,000, that argument is still niche, but it is no longer quite as absurd.

This also lands in a bigger Stellantis context. Maserati is not a volume brand, and it should not be judged like one. But halo EVs still need to signal direction. If the pricing is too high for the market to engage, the technology story never gets out of the showroom.

The MotorLinks Take

This is the kind of price cut that says more than a normal model-year update.

Maserati is not abandoning Folgore. The company is updating the cars, improving range, keeping serious electric performance in the lineup, and leaning into the GranTurismo identity. But it is also acknowledging, whether directly or not, that the first pricing strategy was too rich for the current EV market.

That makes the 2027 Folgore lineup more interesting. Not cheap. Not mainstream. Not suddenly rational in the way a practical EV crossover can be rational. But more interesting.

For shoppers, the right takeaway is straightforward: if you were intrigued by the Folgore cars but laughed at the price, the 2027 models deserve a fresh look. If you bought one at the old sticker, maybe do not check resale values before breakfast.

For Maserati, the bigger question is whether lower prices can build momentum without making the brand feel like it is negotiating with itself. Luxury buyers love exclusivity. They do not love feeling like the price tag was a first draft.